Music is one of life’s greatest joys, but live music is of the most connecting experiences. Being present with twenty people to twenty thousand people connecting to a piece of music in different ways is a moment like no other. There’s no better feeling than knowing you, the artist, helped create that environment for someone. But before you get to the stadiums all across the seven seas, building a following inside and outside your local scene is a solid starting step.


Solidifying the Setlist

            Knowing which songs connect with the crowd, balancing between your up-tempos, mid-tempos and ballads takes time. Practice. Practice. Practice. Know your songs inside outa nd upside down on your instrument and know your key (have a back up key ready to go incase you’re under the weather. )Make sure you’re prepared for the exact set (15 minutes, 35 minutes, 1.5hrs+), so you’re putting your best material for the amounted time and if the set is a mix of originals and covers as well as if it is a full band/acoustic performance. Make to have a clear line of communication with the promoter/booker/stage manager so there are no surprises about what to expect the day of the show and bring extras of everything JUST incase (strings, picks, cables, mics, etc…you never know what ca happen!).


New Market Marketing for Musicians

            You’ve written your best songs, know the set like the back of your (guitar) neck and started establishing your brand in your current local scene. Great! But now it’s time to extend your musical wings, expand your horizons from the current your comfortable hometown stage and get out to new areas to grow your fan base.

Social media is your one true bff in this industry that is there for you 24/7/365…not a lot of musicians are up at 5am, but if you need to create a post to share at 9am because you’re working you’re day job at 6am, the InstaTweetBook is there for you. Using your Facebook/Twitter/Instagram account as a business page is super useful since you can target posts to specific genders, age groups, etc in a particular area for a number of days. If you describe your music as a Kesha-meets-Rihanna swag kinda style, specifically target your posts/Facebook event to fans of those artists when you perform in new cities to gain some new fans. Of course to target an audience, these social media platforms need you to fork over some cash (FYI: Promoted posts = paid posts). But let’s say money is tight (the starving musician joke is real though…) and you’re trying to have a marketing plan without a budget? Hashtags and shares are key. Posting a video/photo about an upcoming show? Maybe include an incentive (ex: “The person that shares this show on all their social accounts gets my new EP signed in the mail!”).

If you’re planning to tour throughout a specific region of the country, the InstaBooks and FaceTweets, make it simple to connect with local artists in any city; Slide into those DM’s (with your best batch of tunes, a killer elevator pitch and contact info) and reach out to artists in a similar genre that have some good local gigs booked and inquire about hopping on the bill.           

Do your research on those up and coming/homegrown artists, open mics, performance halls, festivals in that area. As mentioned before, have a great elevator pitch email ready to go with an easy link to listen to your tunes and even include a live performance video somewhere (to show you actually can follow through with a great live performance).

Whether you have an endless marketing budget or are carefully counting your cash, putting your best music/material/content is important, but what is even more vital is making sure the right audience is seeing it. Don’t be shy or too proud to ask for help; One day you could be that musician that lends a hand to an up and coming act, creating a full circle moment.




Let's talk mindfulness since it's #mindfulnessmonday in my my private FB group (Link In Bio)

I was listening to the stronger podcast this weekend about "Why America's obsession with Happiness is stressing us all out"  

It moved me to share about this subject as it comes up for me when putting out content that reflects a certain lifestyle or mindset and how it could be affecting others.


My hair and makeup are professionally done, I'm taking photos in my sister-in-law's glam apartment and I'm hiding a 12 week (or so) not quite showing but definitely out baby bump that could be confused with an extra helping of fries and dessert.

Next, I'm also doing a yoga pose but between hair, makeup, snacks and outfit changes, I definitely didn't squeeze in a sun salutation that day. On top of that this photo is edited and tweaked for lighting and cropped- plus about 20 or so were taken and this was the best one.

On the topic of actual mindfulness I am a work in progress, I love to share about this topic because it has changed my life. I was a stressed out, achievement obsessed work-a-holic who couldn't fall asleep without a tv show blaring in the background and woke up in cold sweats at 3 am (ok I still wake up at 3am but at least I can calm down right away).

Mindfulness Monday


Mindfulness Monday is a weekly topic for me because it helps me and I know it will help others. In light of this subject I believe it needs to be stressed that mindfulness is ONLY awareness in a moment.

It is not the lack of pain and suffering in ones life, but a way to move through it. It is the practice of facing ourselves; silence or discomfort and realizing it will all be ok.

It is NOT the practice of becoming "Happy" That could be the result one day and the result could be total discontentment the next (as was my evening #float last night where I confessed to my fellow floatee that I just wanted to watch TV instead of being in a sensory deprivation tank for 90 minutes.

It reminds me of being at the gym on the treadmill where my inner monologue says “I hate this I hate this Is it over yet Is it over yet” and then I feel like a sweating goddess an hour later when my workout is rapped up and the mental struggle is beaten down once more.

So how do we get on the mindfulness bandwagon without getting all the stress of the current hype that is surrounding it?

I think a good start is to realize it’s work, like a mental workout session and that mindfulness doesn’t = happiness. Happiness is fleeting and humans are not designed to be happy. We are designed to survive and solve problems which is sometimes but not always a happy job!

So remember happiness isn’t everything, give yourself a damn break!


Capturing Creativity: How To Stay Inspired On A Schedule


Is it just me or does anyone else ever have random bursts of creative ideas at the most inconvenient times? Right as you’re about to fall asleep (and get a full eight hours) a melody memorizes your brain that you have hum into a voice memo. Or what about when you hear a unique phrase spoken and have no choice but to excuse yourself from the conversation to jot it down in your smart phone or on a napkin. You’ve been there too? Phew, glad I have some company.

No matter how or when inspiration hits, we can tend to rely too much on those random moments to keep our creative juices flowing, when in reality, creativity should be treated like another muscle in our body.

I’m not one for early morning gym sessions (I’m a night owl at heart and a snooze button connoisseur), but if I know I have a jam packed day and night, making the time for a even a quick work out is a priority of mine to benefit my overall health. The same should apply for creativity; I love feeling like a magician when I least expect it, but more often than not, songwriting, practicing and brainstorming sessions should feel like work.


Dedicating a few minutes out of the day to be productive makes a difference in improving your brand and helps your mind get into a creative routine; Whether it’s jotting down concepts and titles in between shifts, practicing on your instrument before bed or brainstorming marketing/touring ideas during lunch, any kind of progress is still, progress.  The key here is not to get too comfortable while performing these tasks. If you’ve done the same practice scale for years, try switching it up by learning a solo or vocal run from a New Music Friday artist on Spotify or take a stroll down memory lane to what first sparked your musical inspiration. Read up on some upcoming entrepreneurs in different businesses to think outside the box for your marketing plan. Pick up a book, newspaper or tablet, flip to a random page and see what cool phrases, quotes or images inspire you.





Creative working spaces are also a major factor to consider changing up when you’re in a rut. Working in your pj’s is an underrated luxury like no other, but sometimes being comfy and cozy can be your weakest ally. Next time you’re in need of new inspiration, try taking a walk in the park, going to a different coffee shop on the other side of town or finding other local spots to people watch.

If an exercise seems easy, your muscles are not being used to their maximum potential and your brain works the same way; don’t fall into that trap in your creative work! Creativity is all about pushing beyond the “writer’s block” by using a routine and hints of spontaneity to keep your brain on edge.

Life comes with curveballs, but self-accountability is crucial and if you’re reading this, you most certainly hold yourself to high standards already (gives virtual high-five). Now, get out there and create some musical magic… on a schedule.





Imagine this you only have one hour a week to focus on promoting yourself on social media. So what do you do? Do you spend that hour scrolling on Twitter, Instagram, or Facebook or do you schedule all your social media content for the week? I suggest doing the latter. By taking one hour a week and using a social media post template and scheduling your social media posts you can do just that.



So what is the benefit of scheduling your social media posts? Scheduling your posts keeps you consistent. Many musicians go weeks or months without posting on social media. By dedicating the time to schedule your social media it keeps you from going those weeks or months without posting on social media. By being consistent with social media fans get to know you better. Once someone knows you they are more likely to stream your music, buy your album, or whatnot. By putting yourself out there on social media you can build a loyal fan base and maybe make a little money in the process.

Not only does scheduling your posts keep you consistent with social media it keeps you on brand. When scheduling your posts you are able to take time in crafting your message and look back at them and make sure they are in line with what you're wanting to tell the world. When writing your posts in the moment sometimes you can post impulsively which can come back to haunt you.



Another benefit of scheduling your social media posts is that it makes it easier to balance the types of content you are posting. There are two types of content: promotional and branding. Promotional content is content that promotes or sells something. Examples of promotional content are content that helps sell tickets to a show or promote your new music video. Branding content is content that help build a fan base. An example of branding content are quotes, questions, and posts that spark conversation.

Now that we know the benefits of scheduling social media posts we can now discuss the steps to take to create a post template which you will use to help you schedule your social media. A post template or a content calendar is a weekly schedule which lists the type of posts you post each day. A post template helps you diversify your content while engaging your audience.






The first step in creating a post template is to decide how many times a week are you going to post on social media and what platforms you are going to post on. Instagram and Twitter are the two main platforms that most musicians are focusing on currently. I recommend posting on Twitter at least once a day, posting on Instagram once a day, and Facebook a few times a week. With Facebook and Instagram, it’s all about quality over quantity. It is up to you on how many times a week you post however it may take more than an hour to schedule all of your posts if you post once a day on every platform.

The next step in creating a post template is to decide on what type of content to post. I suggest following the 80-20 marketing principle. Post branding content 80% of the time and promotional content 20% of the time. Here are some content ideas:

  • Selling Your Music

  • Selling Merch

  • Promoting Shows

  • Promoting your other social media

  • Asking your fans questions

  • Discussing pop culture

  • Talking about you and what you like

  • Quotes

  • Your pets

  • Behind the Scenes at the studio

Now the next step is to write down your post template/plan and then follow through with it. There are several different tools you can use to schedule your posts. In the beginning stages, it may be easiest to just use one scheduling platform like Hootsuite or Crowdfire. Some people, however, like to use multiple scheduling tools. Some use Tweetdeck (which is owned by Twitter), Buffer, Hootsuite, or Crowdfire among others to schedule their tweets. Some people use Later, Buffer or Hootsuite to schedule their Instagram posts. Some people use Facebook’s built-in scheduler while others use Hootsuite or some other platform. It is up to you your needs and your budget when deciding on a scheduling platform.

Now what will you do with that extra hour? Schedule your posts therefore helping you build a fanbase or scroll for an hour?